SUMMARY MANAGEMEN RETAIL

PRICING STRATEGY IN BUSINESS RETAIL

Pricing decisions are increasingly important for today's customers tend to seek value letika products they buy merchandise or services.

Pricing strategies

There are two pricing strategies are in use in modern retail business that is :

1.      High / low pricing – HLP

2.      Everyday low pricing – EDLP

Decision High or Low pricing

Pricing strategies are high or low is the strategy most often we find in retail stores

Decision Everyday low pricing

According to Utami that offers low price harmonization in force constant at over a longer period

Mark down

Original price drop a product from a retail stroe with lower prices from other retailers

Predatory pricing

Predator pricing is the practice of a company selling a product below cost did not remain flat to drive competitors out of the market or create a barrier for new firms to enter the market at a market

Price bundling

Offer two or more different products for sale or clearence sale at one price

Mark up

According to the actual price on the receipt for the goods sold during the period of time thet is less then the cost of goods at the snow in following equation ( actual retail operating cost + profit actual ) split actual net